DA'WAH COMMUNICATION STRATEGY OF JILBAB CARE COMMUNITY IN EDUCATING MUSLIM WOMEN TO WEAR SYAR'I HIJAB

Abstract

Research Objective:  to find out the da'wah communication strategy carried out by Komunitas Peduli Jilbab in educating Muslim women to wear Sharia hijab. Research Methods: Qualitative. Research Results:  First, communication strategies get compliance, namely communication strategies carried out with seminars or daurah, likes to close the aurat, road shows, and the use of social media. Second, the communication strategy of Constructivism, which is a communication strategy carried out by bringing the community closer to the mosque, International Hijab Solidarity Day (IHSD), forming an SPJ (Solidaritas Peduli Jilbab) team. Third, the politeness strategy, which is a communication strategy carried out with disaster care, ten thousand hijabs for Indonesia. Conclusion: The strategy of da'wah communication of Komunitas Peduli Jilbab in preaching and educating Muslim women to wear hijab syar'i is a seminar strategy, strategy likes to close the aurat, strategy road show, strategy for using social media, strategy for bringing people closer to the mosque, strategy for International Hijab Solidarity Day (IHSD), strategy for forming SPJ (Solidaritas Peduli Jilbab)  team, disaster care strategy, and strategy ten thousand hijabs for Indonesia.