PUBLIC INFORMATION CAMPAIGN MANAGEMENT BY BAZNAS PROVINSI SUMATERA BARAT
Abstract
In carrying out the task of managing zakat, BAZNAS Provinsi Sumatera Barat conducts Public Information Campaign activities in this research in the form of socialization. However, after the socialization activities were carried out the response from the target did not match what was expected. Response that is not in line with expectations can indicate that there is a problem in the activity process. This study aims to explain the management of the Public Information Campaign by using the theory of Planning and Managing Public Relations Campaign by Anne Gregory that apply in BAZNAS Provinsi Sumatera Barat. This research was conducted using a qualitative method. The results of the study indicate that the management activities of the Public Information Campaign by BAZNAS of West Sumatra Province have been running quite well. The form of the campaign carried out is still face to face and has not utilized mass media or new technology.
Copyright (c) 2024 Al-Risalah : Jurnal Studi Agama dan Pemikiran Islam
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Lisensi Creative Commons Atribusi 4.0 Internasional.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
