Perlindungan Konsumen Terhadap Produk Yang Dikirim Tidak Sesuai Dengan Iklan Dalam Platform Marketplace

  • Alya Haya Zhafira Universitas Al Azhar Indonesia
  • Fokkya Fuad


Many cases occur where consumer are often harmed because the products sent ddo not match the picture. This research intends to understand consumer protection efforts according to Law No. 8 of 1999. In this study, it discusses what form of consumer protection for products sent does not match the picture. Sellers who sell products that do not match the advertisement are considered to have defaulted. This is where the business actor does not comply with his commitment to the electronic contract which causes harm to consumers. The formulation of thr problem in this study is whether online buying and selling through the marketplace has protected consumer rights when consumers receive goods that do not match the promised products? In this research, the author uses normative empirical methods supported by additional data by distributing questionnaires to 100 respondents. The results of this study state that based on the results of the study it is known that consumers have not to been protected in online buying and selling transaction through the marketplace. There were 52.3% of respondents who stated that they had never received a refund of goods from the marketplace for goods that did not match the offer given.