MANAJEMEN KOMUNIKASI PEMBERDAYAAN MASYARAKAT MELALUI PNPM
Abstract
Low levels of health and education in poor households is a major challenge that must be faced
by Indonesia. Community empowerment is a process of preparing the community through a
variety of resources, opportunities, knowledge, and expertise to increase the capacity in
determining their future, as well as participate in and influence the life of the community itself
(Ife in Martono, 2011). Diaz Bordinave (Melkote and Steeves, 2006) noted that in this
approach, participation is often expected to live by the source and change agents (people who
pay attention to people who have not received empowerment). In a participatory approach
from below (bottom up) the public be persuaded to take part in independent activities, but
local settlement fundamental issues selected by an agent of change. One of the community
empowerment program is the National Program for Community Empowerment in Rural Areas
(PNPM MPd) Healthy Generation Intelligent initiated by the government since 2007. The
results show managerial ability for the credibility of the participants and the facilitator
perspective in the perspective of the perpetrators affect the success of implementation of
PNPM program MPd healthy generation intelligent Ciranjang implemented in the district,
Cianjur.
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